SUPPOSE aliens landed on Earth today. What would be their main impression of our culture? Terry O’Reilly and Mike Tennant argue that they’d be struck by the omnipresent influence of advertising and marketing...
“Had you stumbled upon this planet in any other era, you might have concluded that we lived in an age of stone or bronze...But today? You couldn’t help but conclude that we live in an age of persuasion, where people’s wants, wishes, whims, pleas, brands, offers, enticements, truths, petitions and propaganda swirl in a ceaseless, growing multimedia firestorm of sales messages.”
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