Trending on Our Instagram Profiles April 27
12 hours ago
Lee wants people who read her book to re-envision the economic culture, look past the mentality of buying and selling and find ways to enjoy life even if you don't win the lottery tomorrow.
"You know," she said, "in the off-chance you don't win."
Now, she's touring the country, signing copies, meeting with people and spreading the gospel that broke is beautiful.
Actually, no, that's not it at all. Part of Lee's message is making the most of what you have. Among other things, Lee manages Valery Lantratov, a touring Russian ballet instructor.
"He teaches." She laughed. "I just push play on the CD player."
She makes arrangements for his tour, provides transportation and travels with him. Lantratov will be teaching a program from Monday through Friday for the River City Youth Ballet Ensemble.
And since Lee is in the neighborhood, she arranged for a book signing on an off-day.
"There's a lot of resourcefulness in being broke," she said.
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...as Ellen Ruppel Shell explains in Cheap: The High Cost of Discount Culture. It turns out that being difficult to get to is, in fact, part of the appeal of outlet malls. The fact that they often require a drive of an hour or more signals to consumers that they must have really good deals. That’s the payoff for inconvenience — it’s harder and more time-consuming than going to your local mall, but in return you’re getting a great bargain...
According to Shell, though, that’s pretty typical of outlet malls: they often don’t really provide great bargains. But they provide the illusion of bargains, and a motivation for thinking you’re finding them...
It turns out that the more trouble people go through to get to an outlet, the more they overestimate the amount of savings compared to prices at regular stores. The very fact that it was hard to get to convinces people that it must provide something fantastic; if you aren’t saving a lot of money by going there, why on earth would it be so far out of the way? And the more remote it is, the cheaper the products must be!...
If you’ve driven an hour or more one-way to get great deals at the outlet mall, you are primed to believe you’re getting bargains because otherwise you just wasted a lot of time, effort, and gas for nothing. Once you get there, you’re psychologically motivated to believe your effort was worth it, and you do that by buying stuff and thinking the price is a steal...
We overestimate what the original value of the item must have been and focus on the difference between that hypothetical price and the outlet price, rather than on the objective price itself. And consumers tend to discount the cost of getting to the outlet, not including the cost of gas and their time into the price of the items they buy.