Tuesday, April 13, 2010

Hurry Up and Eat!

If you start to feel like an under-achiever, and to go over your to do list, when you drive past the golden arches researchers say you are not alone. Here's the skinny (as it were) as reported in healthzone.ca:

...according to new research from the Rotman School of Management at the University of Toronto, the very sight of the McDonald's logo might make him hurry up.

When people are exposed to fast-food logos, even momentarily, they're reminded of the need to save time, says Chen-Bo Zhong, a professor of organizational behaviour and the paper's co-author. In three experiments, participants were found to be more impatient and hasty after seeing logos such as McDonald's, Subway, KFC or Wendy's.

"It's the goals that you associate with these symbols," says Zhong. "They really are a very prevalent part of our culture that (remind us) we need to be time-efficient, we need to be able to save time."