Sunday, November 15, 2009

How to Turn Cheap Vodka into the Good Stuff

The New York Times reports that thanks to the recession, Grey Goose is sitting there on the top shelf but sales of bottom shelf vodka brand Popov have been soaring. The good news is that you can improve the quality of your cheap vodka by filtering it at home. The more you filter it, the smoother it tastes. If you mix your vodka into cocktails it may not make much difference, but if you drink it straight it might be worth a try.

The catch? Figuring in the value of your time and the cost of water filters, it may not be much cheaper to filter it at home than to spend and extra $5 or 10 to begin with.