Advertising has became our dominant creative industry – what Stuart Ewen calls ‘the prevailing vernacular of public address’. It sucks up our talent for art, design, creativity and storytelling. It has become such a routine part of everyday life that we rarely stop to think about its significance.
...the prevailing orthodoxy is to treat each advertisement on its individual merits. The larger question – the cumulative impact of this deluge of commercials - is rarely asked...
For all their diversity, advertisements share one basic value system. Advertisements may be individually innocent, collectively they are the propaganda wing of a consumerist ideology. The moral of the thousands of different stories they tell is that the only way to secure pleasure, popularity, security, happiness or fulfilment is through buying more; more consumption - regardless of how much we already have.
Monday, September 5, 2011
Thought provoking article by Justin Lewis on Our Kingdom on the power of advertising when taken collectively.