Or so goes the thinking in a new study from Duke University, which concludes: "The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others." In fact, the more religious a person is, the less brand expression appears to matter...
Similar to Duke's report, brand expert Martin Lindstrom conducted a 3 year, 7 million dollar study comparing brain scans of the religious to those with high brand loyalty. Lindstrom discovered that the scans of people loyal to Apple matched the scans of devoted Christians.
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