Yucky Framing of the Day: How to Suck Money Out of Young People

I believe I have made it clear in this blog just how much I hate marketing speak that treats literature as product and author as brand.  (Rather than the more relationship/service oriented way of thinking: building an audience by creating work that has value and meaning to them.)

Clicked on a link for an article on "Reaching Tween Readers" today expecting perhaps some reflection on young people's passions and interests, their unique view of the world.

Instead, this was the first line:

"All of a tween’s money is spent on themselves so there is a big opportunity for publishers to learn how to get it."

Yuck.

Passage of the Day: G.K. Chesterton on Self-Help Books

There has appeared in our time a particular class of books and articles which I sincerely and solemnly think may be called the silliest ever known among men... these things are about nothing; they are about what is called Success. On every bookstall, in every magazine, you may find works telling people how to succeed. They are books showing men how to succeed in everything; they are written by men who cannot even succeed in writing books. To begin with, of course, there is no such thing as Success. Or, if you like to put it so, there is nothing that is not successful. That a thing is successful merely means that it is; a millionaire is successful in being a millionaire and a donkey in being a donkey... I really think that the people who buy these books (if any people do buy them) have a moral, if not a legal, right to ask for their money back...

If you want to succeed at whist, either be a good whist-player, or play with marked cards. You may want a book about jumping; you may want a book about whist; you may want a book about cheating at whist. But you cannot want a book about Success... You may want to jump or to play cards; but you do not want to read wandering statements to the effect that jumping is jumping, or that games are won by winners...

Or suppose that in the course of his intellectual rambles the philosopher of Success dropped upon our other case, that of playing cards, his bracing advice would run--"In playing cards it is very necessary to avoid the mistake (commonly made by maudlin humanitarians and Free Traders) of permitting your opponent to win the game...

Turning over a popular magazine, I find a queer and amusing example. There is an article called "The Instinct that Makes People Rich." It is decorated in front with a formidable portrait of Lord Rothschild. There are many definite methods, honest and dishonest, which make people rich; the only "instinct" I know of which does it is that instinct which theological Christianity crudely describes as "the sin of avarice." That, however, is beside the present point.

-From All Things Considered by G.K. Chesterton

Is the Book Good? How Many Copies Did It Sell?

Interesting observation today in an article in The New Republic which contemplates the "end of book stores" and their role as quality gatekeeper. Writer Nicole Krauss asks:

Why does The New York Times Book Review, one of the last book-review sections of a national newspaper left in this country, dedicate six pages that might otherwise be given over to reflection on books to their commercial ranking instead?

If between the lines of those new best-seller lists is an obituary for bookstores, there is also one for The New York Times Book Review itself: Soon all that might be left of it is a bundle of best-seller lists. It is not the notion of a best-seller list that rankles: Commerce is a part of literary life, and the commercial distinction of a serious book—not everything that sells well is dross—lifts the spirits and the bottom lines of publishers and writers. But six pages of Dow Jones-like charts? Why this obsession with the money side, even while everyone agrees that salability has little relationship to quality? The independent spirit of the bookstore is, at its best, a much-needed bulwark against this obsession.

Yes, the technology is real, and, yes, e-books will exist—but why to the exclusion of books and bookstores? Is convenience really the highest American value?

Oh and by the way, there was an article on Broke is Beautiful and my book signing event at the Baldwin Public Library in the Birmingham Patch today.

The Book of My Enemy

Books,computers and cars all share one trait. Their value plummets quickly after their initial release. (Please buy a copy of Bad Predictions for $5.00!)

While seeing a book you labored over for months or years relegated to the remainder bin is an author's misfortune, Clive James notes it's kind of a kick when it's someone else's book.

In fact, he was inspired enough by his literary schadenfreude to write a poem about it in his new book Opal Sunset. The New York Times printed the entire poem, but here is an excerpt:

The book of my enemy has been remaindered
And I am pleased.
In vast quantities it has been remaindered.
Like a van-load of counterfeit that has been seized
And sits in piles in a police warehouse,
My enemy’s much-praised effort sits in piles
In the kind of bookshop where remaindering occurs...