Only 6 percent of people making $250,000 say their own taxes are too low, but 30 percent of people making $250,000 say that "upper-income people" pay too little in taxes. That suggests that a large number of people making $250,000 don't think of themselves as being "upper-income people."
The bottom line is that many wealthy people have simply no idea how wealthy they are relative to the rest of Americans. Chalk that up partially to a consumer culture that was for years defined by living outside of one's means. Thus, even rich people found themselves struggling to pay bills when the economy went south.
Catherine Rampell at the New York Times also theorizes it's the "Middle Kingdom effect": "[P]eople who are rich but not the richest—in the $250,000 zone, say—see they have more than lots of poor people, but also much less than a few very visibly rich people. Then they conclude they’re in the middle, so they must be middle class."
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