Through a series of vignettes from his life, he posits that covenantal love is at direct odds with modern consumer culture, which sells the idea that life is competitive, sex is a commodity, and love is scarce. Most of all, consumerist ideology is rooted in the notion that we must abandon what we have the moment something better comes along. As our larger narrative about everyday life becomes inextricably intertwined with the consumerist mentality, romantic comedies, diamond jewelry commercials, and sex selling products as diverse as deodorant and fast food can force the most happily wedded couple to reconsider what constitutes happiness, what it means to live in marital bliss.
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