The consumerist search capitalizes on the same “seeking” part of the brain that fuels the creative rush. Of course, while consumerism can serve as an addictive substitute for the stimulation of creative activity, it offers nowhere near the same reward in the long term.
...No external thing can prompt creativity, and there’s no substitute for just getting down to doing the work. In fact, it’s been proven that hardship – being deprived of things – stimulates creativity more than being well-off. A recent Newsweek article on America's declining creativity reported:
“Highly creative adults frequently grew up with hardship. Hardship by itself doesn’t lead to creativity, but it does force kids to become more flexible—and flexibility helps with creativity.”
For more on the subject of creation and consumerism, see my article from last week: Is Art What You Do or What You Consume.